We are revamping our brand architecture, reducing complexity in our product line, and providing better value for consumers.
Financial and business terms. 2012.
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
Brand implementation — refers to the physical application of brand identity across visual identity carriers. This can include signage, uniforms, liveries and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand aversion — is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.Brand aversion usually happens… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Architecture of Aberdeen — is known for its principal use of granite in Victorian times. The stone has given Aberdeen the names by locals of the Granite City or more romantically the less commonly used name the Silver City , since the quartz in the stone sparkles in the… … Wikipedia
Architecture and Civil Engineering — ▪ 2009 Introduction Architecture For Notable Civil Engineering Projects in work or completed in 2008, see Table (Notable Civil Engineering Projects (in work or completed, 2008)). Beijing was the centre of the world of architecture… … Universalium
Architecture of Singapore — Lai Chun Yuan opera house in Chinatown … Wikipedia
Architecture of Penang — The architecture of Penang reflects the 171 years of British presence in the Malaysian state of Penang, coalescing with local, Chinese, Indian, Islamic and other elements to create a unique and distinctive brand of architecture. Along with… … Wikipedia
